Small Giants Community • May 26, 2025

The 2025 Small Giants Hall of Fame

After a heartwarming and community-building inaugural year of the Small Giants Hall of Fame, we’re now back for round two! The Hall of Fame is meant to celebrate leaders on an annual basis who represent, practice, and live out Small Giants values, philosophies, and what it means to be a purpose-driven leader.

Small Giants Community • January 21, 2025

A Caffeinated Culture: Alpha Coffee's Emphasis on Training

By starting their employees off on the right foot with an intensive training program, and following through with constant communication, Carl and Lori aren’t only setting them up for success, but also showing each team member that they’re worth investing in. [Part 1 in the 5 part Every Employee blog sereis]

Small Giants Community • January 7, 2025

Growing with Purpose Podcast: Flying High & Staying Grounded with Amy Courter

On this episode of the Growing with Purpose podcast, host Paul Spiegelman speaks with the Principle of Azimuth Centers of Excellence and a Certified EOS Implementer [For the Small Giants podcast, I create the write-up, show notes, graphics, and email announcement that accompanies each episode - here is just one sample.]

Client • June 5, 2024

Happy Tails: A look inside K9 Turbo Training’s positive employee culture

At K9 Turbo Training, it’s not just the dogs who are treated with kindness, individuality, and respect - it’s the people, too. And this model doesn’t just make for happy customers and wagging tails. It also makes good business sense.

Small Giants Community • February 18, 2024

Measure What Matters: Using Scorecards to Create Positive Tension

How do you ensure that everyone is on the same page when it comes to setting and meeting goals? Scorecards might not be a new concept to many companies within the Small Giants Community, who may use them to aid with accountability and metrics. But the team from ProfitWorks is sharing their particular approach to scorecards, namely how they can create positive tension, which in turn leads to a successful culture and outcome.

Small Giants Community • May 1, 2023

2023 Small Giants Community Summit Program

As the Small Giants Community's Chief Storyteller, I edited all of the speaker bios and wrote all of the additional program copy, including the tales of transitions at the back.

Small Giants Community • April 25, 2023

A Small Giants Company’s Story of Revamping their Client Experience Practices

When faced with an uncomfortable rate of client attrition that was impacting revenue and growth, the leadership team at Venturity knew they needed to make some changes. And being a Small Giants company, they didn’t simply try to slap bandages on the issue. Instead, they paused to take a step back and look at the bigger picture.

Small Giants Community • January 6, 2023

Small Giants Community's Favorite Books

The start of a new year is a great time to set a vision for personal or professional goals, and maybe even pick up a new skill or hobby. It’s also the perfect time to revamp your reading list! Here within the Small Giants Community, we’re all about being lifelong learners, and building your library is one way to treat every day like a school day.

Small Giants Community • December 15, 2022

Email: Thanks for the memories!

A sample of a long-form email, here is the Small Giants Community's 2022 Year in Review, which was sent to it's full mailing list.

Small Giants Community • December 7, 2022

Time for our favorite email of the year...

Every organization loves asking for money, right? This email offers a playful call for sponsors for the annual Small Giants Community Summit.

Small Giants Community • July 26, 2022

Experiment Time: Problem-Solve with this Seven-Step Plan

Most businesses have had to navigate unchartered territory over the past few years. From grappling with a temperamental economy to constantly updating health and safety policies, leaders in all industries have put their problem-solving skills to the test. Having an established process in place for problem-solving your company’s challenges - big or small - can be crucial for the health of a strong culture.

Small Giants Community • June 26, 2022

The Greatness of Gratitude: How Small Acts Can Lead to Big Impact

The elements of running a successful business look different now than they did a decade or two ago. It’s clearly a blend of multiple factors (technology, the pandemic), and the inevitable changes in the future of work. Regardless, soft skills are more important than ever in a purpose-driven business. One of these elements is gratitude.

Small Giants Community • December 27, 2021

Small Giants Community website copy

Peruse any of the Small Giants Community website pages for a sample of my copywriting

Small Giants Community • December 1, 2021

Small Giants Diversity, Equity, & Inclusion ebook

Diversity, Equity & Inclusion (DE&I) is a concept that most organizations are familiar with now, but few have historically implemented with long-term results. And now, it is a practice and a mindset that can no longer be ignored: people deserve to be treated fairly and welcomed to a company, and society is largely standing up for this right. This ebook is meant to be educational and informational but does not pretend to be an instructional one-size-fits-all guide.

Lost Bread Co: Oats • February 2, 2020

The Golden Spurtle

One day every year, for the past 26 years, the quiet Scottish village of Carrbridge becomes an international hub celebrating one of the world’s most humble dishes: porridge.

Ford Protect • December 15, 2019

Ford Protect direct mailing: F-150 in Texas

Ford Protect has a quarterly campaign in which it reaches out to Ford owners to explain the benefits of purchasing one of their warranty plans. These letters are customized based on the person's vehicle, as well as a categorization of various consistent demographics.

Ford Protect • December 2, 2019

Ford Protect direct mailing: High Mileage

Ford Protect has a quarterly campaign in which it reaches out to Ford owners to explain the benefits of purchasing one of their warranty plans. These letters are customized based on the person's vehicle, as well as a categorization of various consistent demographics.

Qualfon • November 8, 2019

Qualfon 25th Anniversary Book

For the company's 25th anniversary, Qualfon looks back on the company's history, as well as explores each of its core values and what makes up their company culture.

Thumb Coast CBD • November 5, 2019

Our Story | Thumb Coast CBD

The origin story and motivation behind Thumb Coast CBD, a family-owned, seed-to-sale CBD company.

Mobility Solutions • September 28, 2018

Family Finds Strength in Community During the Build of Their Ramp House

Exploring the architecture and story behind Edinburgh's Ramp House, a home created by a family and their neighbors to support a young girl with cerebral palsy.